Who are the target audience of the games industry
Research shows that most players are between the ages of 18 to 34; however, a recent study by Netherlands-based Junior Senior Research suggests that 51 percent of teens under the age of 15 play video games and Demographics point to a decidedly male market willing to shell out big bucks in pursuit of its hobby. According to research conducted by Ziff Davis Game Group, a division of Ziff Davis Media, the average gamer spends $300 every three months on gaming. Gamers often are divided into two categories: core and casual. A core gamer typically plays 20 hours per week and has purchased at least four games in the past six months. Casual gamers play half as often as core gamers and purchased less than one game in the past six months.